[1]张冬梅,焉伟杰,彭 靓,等. 个性化微信沟通方式在门诊面部年轻化患者中的应用研究[J].中国美容医学,2020,(3):159-161.
　ZHANG Dong-mei,YAN Wei-jie,PENG Liang,et al. The Investigation of Individualized WeChat Communication in the Treatment ofOutpatients with Facial Rejuvenation[J].Medical Aesthetics and Beauty,2020,(3):159-161.
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 个性化微信沟通方式在门诊面部年轻化患者中的应用研究
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《中国美容医学》[ISSN:1008-6445/CN:61-1347/R]

卷:
期数:
2020年3期
页码:
159-161
栏目:
出版日期:
2020-04-15

文章信息/Info

Title:
 The Investigation of Individualized WeChat Communication in the Treatment of
Outpatients with Facial Rejuvenation
文章编号:
1008-6455（2020）03-0159-03
作者:
 张冬梅; 焉伟杰; 彭 靓; 陈 波; 王 鹏; 李 红; 朱雄翔
Author(s):
 ZHANG Dong-mei; YAN Wei-jie; PENG Liang; CHEN Bo; WANG Peng; LI Hong; ZHU Xiong-xiang
关键词:
 ; [关键词]个性化微信沟通方式; 门诊治疗; 面部年轻化; 依从性; 就医回头率
Keywords:
 ; Key words: personalized WeChat communication;  outpatient treatment;  facial rejuvenation;  compliance;  return rate to hospital
分类号:
R473
文献标志码:
B
摘要:

[摘要]目的：探讨传统沟通方式与个性化微信沟通方式在门诊面部年轻化患者诊疗过程中满意度比较。方法：选取2018年1
月-12月在门诊行面部年轻化的80例女性患者，随机分为对照组和观察组，每组40例。对照组仅采用传统的操作前后健康教
育；观察组在对照组健康教育的基础上，以微信为媒介，实现个性化沟通，对面部年轻化患者行一对一和点对点操作前咨
询、沟通、操作后指导及解疑。比较两组患者满意度、依从性和就医回头率情况。结果：观察组患者治疗满意度、依从性
和就医回头率均明显高于对照组，差异均有统计学意义（P ＜0.05）。结论：个性化微信沟通方式应用于门诊面部年轻化患
者，可提高患者满意度，实现患者后续需求的延伸，增加患者就医回头率，值得临床整形美容门诊推广应用。

Abstract:
Abstract: Objective To explore the comparison of traditional communication methods and personalized WeChat
communication methods in the diagnosis and treatment of outpatients with facial rejuvenation. Methods Eighty female patients
with facial rejuvenation in the outpatient department from January to December 2018 were randomly divided into the control
group and the observation group, with 40 cases in each group. In the control group, only the traditional pre- and post-operational
health education was used. Based on the health education of the control group, the observation group used WeChat as the
medium to realize personalized communication. Through one-to-one and point-to-point consultation, communication, post
operation guidance and troubleshooting for young patients in the face. The satisfaction, compliance and return rate to hospital
of the two groups were compared. Results The treatment satisfaction, compliance and return rate of to hospital patients in the
observation group were signifi cantly higher than those in the control group, the differences were statistically signifi cant(P ＜0.05).
Conclusion The application of personalized WeChat communication in the facial rejuvenation patients can improve the
patient’s awareness of treatment-related knowledge, improve patient satisfaction, achieve the extension of patients’ subsequent
needs, increase the patient’s return rate, and is worthy of clinical plastic surgery promotion application.

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更新日期/Last Update: 2020-04-28